Why Is Lululemon Called Lululemon

why is lululemon called lululemon
why is lululemon called lululemon

Lululemon – a name that resonates with success and determination. But have you ever wondered why it’s called Lululemon? Surprisingly, there’s no profound meaning behind the name. It was simply a strategic move by the founder, Chip Wilson, to capture the attention of his target audience and boost sales. Let’s delve deeper into the story behind this iconic brand.

The Influence of Japanese Shoppers

In his revealing book, “Little Black Stretchy Pants: The Unauthorized Story of Lululemon,” Chip Wilson shares the inspiration behind the brand’s name. After experiencing immense success in the Japanese market with another brand containing the letter L, Homless Skateboards, Wilson wanted to replicate that triumph with Lululemon. He believed that brand names with Ls in them sounded more authentically North American/Western to Japanese consumers, particularly the younger demographic[^1].

Lululemon Store
Image source: Pixabay

The Playfulness of Lululemon

Wilson’s fascination with the Japanese culture became even more apparent in a now-deleted letter. In this letter, he shared that he named the brand Lululemon because it had three Ls, which he found amusing. In a subsequent interview, Wilson confessed, “I was playing with Ls and I came up with Lululemon. It’s funny to watch them try to say it”[^2]. While this playful approach might have seemed harmless, it is important to acknowledge that it was disrespectful and insulting.

Beyond the Brand Name

It’s essential to highlight that Wilson’s controversial behavior extended beyond the naming of his yoga empire. In 2015, he stepped away from the company, having resigned as chairman of the board the previous year and as chief branding and innovation officer three years prior. Despite Wilson’s departure, the name Lululemon remained unchanged. Today, despite its controversial beginnings, Lululemon continues to dominate the yogasphere and remains a mega-selling brand.


Q: Is there any meaning behind the name Lululemon?
A: No, there is no profound meaning behind the name. It was primarily chosen to appeal to the Japanese market and create a sense of authenticity.

Q: Who is the founder of Lululemon?
A: Lululemon was founded by Chip Wilson, who played a significant role in shaping the brand’s identity.

Q: Is Lululemon still a successful brand?
A: Yes, despite the controversies surrounding its founder, Lululemon remains a highly successful and popular brand in the world of yoga and fitness attire.


The name Lululemon might appear mysterious at first, but it was ultimately the result of a calculated attempt to capture the attention of consumers, particularly in the Japanese market. While the brand’s founder, Chip Wilson, may have approached the naming process with playfulness, it’s important to recognize the cultural insensitivity of his actions. Nevertheless, Lululemon has managed to carve its place as a leading brand in the yogasphere.

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[^1]: Source: Vox
[^2]: Source: Financial Post

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