Our individual gift boxes are particularly suitable for our customers in the area of subscription commerce and e-commerce. They often require a new motto for each shipment and thus an individual box. Because the design and printing of the box should of course match the theme and content of the box. Therefore our customers in the field of subscription commerce can rely on our experience in the industry and let us develop their gift boxes in an uncomplicated way. In addition to the development and design of individual gift boxes, our expertise in shipping logistics and packaging is also of particular value.

But what is subscription commerce anyway?

Subscription commerce is an original trend from the USA that has been developing in Germany since the beginning of the 2000s. As the terms already suggest, customers are sent gift boxes with thematic content at certain intervals in this subscription. Subscription boxes are always physical packages of goods. These subscription boxes exist today in the most diverse sectors and thus cover the most diverse products. Basically one differentiates here between 2 variants of subscription boxes. The first subscription models always deliver the same products at regular intervals, because the customer uses them on a regular basis anyway. A service that Amazon also offers today with subscriptions for consumables such as razor blades.

The second variant of subscription boxes are models that offer new products for a specific industry. A well-known example is the GlossyBox, which sends beauty & cosmetic products to predominantly female customers at monthly intervals. In the case of classic food boxes, on the other hand, these are foods from different manufacturers that can be combined to create a delicious menu. This second option is mainly used to discover and advertise new products that customers might otherwise not have heard of themselves. The contents of the boxes are either products of the companies themselves or thematically appropriate contents of other companies. In the latter case, the value of the subscription box and its contents is often higher than the subscription costs for marketing reasons.

Fascination Subscription Box: emotional experiences & branding opportunities

But the different models of subscription boxes have one thing in common: the fascination of the subscribers! Because secret and surprise are the most important factors of the business model. In addition to the anticipation of the new products, it is also the boxes themselves that surprise customers with their constantly new design. The phenomenon of the subscription box is therefore not primarily about the content of the boxes, but also about the gift box itself – the feeling, the experience, the adventure and the anticipation!

Because every subscriber knows one thing exactly: the delivery date of the subscription boxes. And the delivery is followed by the exciting unpacking experience. The overall experience is designed according to the motto of the subscription box – the box has to be convincing and in the best case it has to fit the topic and the content in such a way that the emotions are transported by it and the box may later be used to store the content. The best comparison is a game box or a film box: The games & films are stored in it and the gift boxes are thus used practically for eternity. In addition to the emotional connection and the memorable value, high-quality gift boxes also offer targeted branding possibilities. This is because the subscription boxes are perceived by other potential customers of the target group!

Top 15 where to get gift boxes edit by Top Q&A

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