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How to get a gopro sponcership

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Video How to get a gopro sponcership

Would you like to find out how to change into an envoy for at this time’s prime manufacturers and jumpstart your profession in pictures, videography or simply superior motion and journey content material?

We lately chatted with a few skilled content material creators and requested how they established their relationships with GoPro and different prime manufacturers like LifeProof and Prana. Their solutions have been simply too good not to share. So we took their recommendation and assembled it into 7 straightforward suggestions that offers you the instruments to create higher content material, construct model relationships and purchase sponsors (…and hey, perhaps even rating some free gear!)

Reading: How to get a gopro sponcership

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How Did the Execs Do It?

So that you’ve seen athletes, photographers and content material creators change into ambassadors to your favourite manufacturers or change into members of the GoPro household and now you need to get in on that candy motion. Properly, how did they do it? We requested photographer and filmmaker Kyle Ohlson how he turned a a part of the GoPro Household. Right here’s his story:

That’s it? Actually? Properly, within the years since Kyle turned a a part of the GoPro household in 2010, the corporate has grown exponentially. At this time, you may’t simply publish a few movies and count on a free GoPro. However thankfully, for many of the smaller, up-and-coming manufacturers, the essential choice course of hasn’t modified:

  1. Create killer content material
  2. Get a model/firm to discover it
  3. Be a part of model membership/ambassador program

For GoPro and different main manufacturers, #2 has change into more difficult. That’s why this information focuses on constructing relationships with extra accessible manufacturers that assist enhance your content material, develop your viewers and pave the best way to your greater model sponsorship targets. However we’re getting forward of ourselves. At the start, you completely MUST…

Kyle Ohlson - GoPro Ambassador

1. Create Killer Content material

That is the massive one. If you’d like to get acknowledged to your photograph and video, step one is to make certain your content material is admittedly prime notch. We’re not speaking about cool…we’re speaking about imagery that stirs folks to their core. Listed below are a few pointers to enable you to tighten up your content material:

Discover Your Area of interest…No matter you do, be you. Be genuine. Nobody on the earth sees issues fairly such as you do. Nobody else on the earth can create what you might be able to creating. “Be unique, have consistency, only create and share quality content. Ask yourself, would YOU yourself want to watch/look at something like this…” – Atom the Pug (@atomthepug)

In case your area of interest isn’t instantly apparent, take Adventurer Calvin Younger’s recommendation and spend a while researching and making an attempt several types of content material. Then stick to what works:

“For any amateur content creator, what I learned from my journey is that it’s okay to continue trying all types of content as long as you get an opportunity to identify which content your audience likes the best. […] It’s pretty easy, all you need to do is to research which keywords that were searched the most, then go with it. Not only that, you can open yourself to hear what your audience wants, and make some adjustments.” – Calvin Younger (@calvinexplores)

Or you could possibly be like GoWorx Ambassador Tim Mathews (@timthetoothninja) and take a extra strategic method:

“I followed every GoPro account that I could to see what people were doing with their GoPros and to see how I could come up with my own original GoPro content. I think I was able to do that with the unusual combination of dogs, Alaska, and the Northern Lights.” – Tim Mathews

Brush Up on Your Images Expertise…Take a class or at the very least familiarize your self with the essential parts of composition. Educate your self on shade concept, lighting strategies and superior digital camera settings like shutter velocity, ISO and white stability, which might all vastly develop your vary as a photographer. “I truly do look at the quality of the picture to see if it’s going to be good enough, i.e. lighting, color, framing, quality of the content.” – Tim Mathews

As well as to stepping up your technical abilities, experiment with new angles and views at each alternative. A trusty toolkit of mounts, poles, handles and GoPro equipment will additional develop your creativity, encouraging never-before-seen angles and imagery that can actually captivate your viewers. To seek out extra attention-grabbing methods of capturing your world, take a look at our rigorously curated assortment of GoPro, Drone and Cell Gear on GoWorx. All of our gear was designed or handpicked to stoke your creativity and encourage killer content material.

The following tips additionally apply to videography, the place you may incorporate high-speed (or slow-motion) motion, a number of views, never-before-seen angles and numerous different parts to create your individual type. “…I only think ‘how can I make what I’m about to film different than anyway I’ve seen this captured before’. And with that mindset I usually can think of some little things to make what I’m about to capture stand out. I just try to focus on doing it in a way that’s never been seen before.” – Kyle Ohlson

Inform a Story…Whether or not it’s implied inside your photograph/video or your private story as an aspiring photographer, your viewers craves one thing deeper inside your content material. That’s what retains them coming again and following your adventures…

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“What [Brands/Companies] want is to find people with an interesting story because it’s what the most customers want to hear. They need to be empowered. They need to be inspired. I always share the story about myself as a deaf traveler who continues traveling all over the world, defeating numerous oppressions, breaking barriers, and making the best out of my trip. I show them that I’m more than just a traveler. It inspires them. It’s what they want the most.” – Calvin Younger

However don’t overlook to have enjoyable with it…

“Lastly but MOST importantly…you have to tell a story within your content, whether it be a dog chasing a stick to [a parrot] cooking dinner.” – Atom the Pug

The Extra You Get, The Extra You Get…Once you’re gathering the uncooked supplies to your epic reels and Instagram web page, the extra you’ve got to work with if you get to the edit stage, the larger the chances you’ll have a few bangers that basically impress your viewers.

“Going through all the 2,000 images you shoot on a pow day is a large part of selecting the best share­worthy media. It takes some time, but having a good workflow can really save time when it comes to finding the best picture out of the 2,000 you shot.” – Kyle Ohlson

Edit for Success…Final however not least, modifying is a important step to creating unimaginable content material, whether or not you’re distilling down hours of GoPro footage or brushing up the colour in your photographs. Get your palms on no matter modifying software program yow will discover to put the ultimate touches in your photograph or footage. Enhancing is an artwork in itself, and the extra you grasp it, the extra it is possible for you to to produce beautiful content material.

Atom the Pug - GoPro Family Member

2. Dwell the Model

When you’re wanting to change into a model ambassador, whether or not for GoPro, GoWorx or Prana, you’d higher be a devoted advocate for that model. BUY their gear, refer and educate your social media followers on the model and use your content material to present that you just’re dwelling the model’s mission.

On the similar time, be looking out for manufacturers that share comparable values and vibes as your content material. You may be shocked with what you discover and the way prepared they’re to collaborate.

“Prana loves the fact I’ve been traveling all over the world and sharing nature photos constantly. It’s fitting the message they’re sending to their customers. It’s about your work and what you do. Don’t bother to contact any brand that does not fit what you do because they’ll decline you flatly.” – Calvin Younger

Kyle Ohlson - GoPro Family Member

3. Know Thy Gear

If you’d like to create killer content material, it’s completely important to know your gear inside and outside; that features your DSLR digital camera, drone, smartphone, GoPro HERO digital camera or any variety of equipment you utilize to improve your content material seize. For the specialists, gear data begins earlier than a buy with hours of analysis to discover the appropriate digital camera gear or accent.

“It’s incredibly important to fully understand the gear you are buying to use for productions. […] I recommend researching, reading lots of reviews and also watching review videos, before you purchase the product. And, once you have the product in hand, test it out several times before you go out to film and rely on the product to help you capture epic content.” – Kyle Ohlson

Now we have executed our greatest to make that gear analysis course of simpler for you. At GoWorx.com, our detailed product pages, buyer opinions, purchaser’s guides and equipment specialists can assist you discover what you want to take your content material to the subsequent stage. Moreover, we hand chosen the easiest GoPro, Drone and Cell Gear and stand behind it with our 100% Gear Assure, so that you don’t have to sift by hundreds of low-cost knock-offs to discover what you need. And when you have questions on how to use a product (whether or not you purchase it or not), we’ll be stoked to provide the greatest gear recommendation potential. In different phrases, in your journey to acquiring ninja-level gear data, GoWorx is your dojo.

Additionally mission vital: a thorough data of the gear and model you want to characterize. If you’d like to change into an envoy for GoPro, KNEKT, GoWorx or (insert model title)…you higher know all there’s to find out about their gear:

“It’s super important to understand and know all that you possibly could know about the brands that intrigue you. In Atom’s case, we’ve learned all that we know now simply from truly being in love with the brand…if you will. Watching each and every single tutorial, GoPro edit and article on the face of the Earth has definitely played a HUGE roll in what we know today. Not to mention interacting with other users within the community. I must admit, I did learn TONS from my good friend Mitch Bergsma, the GoPro God!” – Atom the Pug

How to get Sponsored by LifeProof

4. Begin Small

Like we touched on to start with, changing into an envoy for GoPro (or any main model) in all probability received’t be as straightforward for you because it was for Kyle Ohlson. It’s definitely nonetheless potential, and GoPro remains to be actively in search of out content material creators, including a majority of their 475 Ambassadors in 2015 alone. However with thousands and thousands of GoPro customers on the earth, it’ll serve you greatest to have a technique with larger odds of success. There are a lot of accessible ambassador alternatives for photographers and filmmakers, you simply have to solid a wider web so as to discover them. Our recommendation: hunt down up-and-coming manufacturers which might be on the hunt for like-minded, up-and-coming content material creators like your self.

In case you didn’t know, GoWorx is an up-and-coming model that collaborates with all kinds of content material creators around the globe…And our brand-new Lifetime Membership Program makes that collaboration simpler than ever. All you do is enroll, pay a small one-time price and you might be set for all times…

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The GoWorx Lifetime Membership provides you:

  • Welcome Equipment together with a GoWorx T-Shirt, stickers and a free present.
  • 15% off all GoWorx model merchandise for all times, so you may simply get your palms on the instruments you want to create killer content material.
  • Invitation to our Fb Member’s Lounge the place you may immediately develop your viewers and even get featured on our social media channels and GoWorx.com. It additionally gives a distinctive alternative to collaborate with and study from different content material creators like your self.
  • [BONUS] You’ll get an invite to the HookUp Rewards Program and automated entry into each single GoWorx Giveaway…for LIFE!
  • Unique Members-Solely Entry to merchandise and offers through e mail.

Most of all, the GoWorx Membership is a simple means for you to get concerned with a rising model. And it’s not a big bounce to go from a devoted member to a full-fledged GoWorx Ambassador.

Turn into a a part of the GoWorx Crew with our unique membership…

Beginning with up-and-coming manufacturers like GoWorx is a good way to construct up your resume, dial in your content material and develop your viewers earlier than you go after the massive canine. When you can show you might be able to sustaining a relationship with a smaller model or firm, bigger manufacturers will see that you just’re severe and also you’ll have a higher shot at touchdown a spot as an envoy for GoPro or (insert dream model).

The largest factor to bear in mind is that that is a course of. Good issues take time, and model relationships are not any completely different. Be affected person and keep true to your inventive imaginative and prescient. For most individuals, working up to a GoPro Ambassador or member of the family takes years, so buckle down and get to work.

“If your content stands out it will be rewarded—trust us. This all doesn’t happen overnight. In Atom the Pug’s case, we had been filming and making crazy videos using GoPros ever since they released the “Hero,” GoPro’s first capture device […] It wasn’t until last year that Atom caught a few eyes…once he started driving vehicles and getting himself well-known worldwide.” – Atom the Pug

How to use Social Media to get Sponsored

5. Interact in Social Media

The key phrase right here is have interaction. I believe everyone knows the significance of social media, however you solely get out of it what you place in. Reply to all feedback, analysis and use efficient hashtags, tag gear manufacturers and, most significantly, be skilled. Deal with it like a enterprise, as a result of in the event you’re profitable at it, it is going to be your job.

[Follow GoWorx on Facebook, Instagram, YouTube, Twitter and Pinterest]

“Social media is the biggest tool for sure. Sometimes it can be tricky to get a brand to notice you and what you’re doing, but providing links to your social media accounts can really help you out by letting them see what you do or if you are consistently out shooting or shredding enough that they would like you to use their product in your content.” – Kyle Ohlson

Build your Audience - Get Sponsored by Brands like GoPro

6. Construct Your Viewers

All the pieces we’ve coated up to now will put together you to construct a far-reaching viewers together with your social media channels. Some key factors to bear in mind when constructing your viewers: be distinctive together with your content material, constantly have interaction together with your group (whereas in search of out new followers and collaborations) and get inventive at any and each alternative. Most significantly, bear in mind to focus your primary power on making scroll-stopping content material. That’s what it’s all about…

“It’s not as easy as some people think it is. I would say don’t ever focus on building a large audience on social media, it’ll naturally come if you just go out there and film/produce the type of content you enjoy sharing. Try to focus on sharing things that haven’t been seen before, or create something in hope to inspire others.” – Kyle Ohlson

Build a Website to get Sponsored

7. [Bonus] Construct a Web site

This one is a bonus, however it’s damn-near necessary for photographers…or actually anybody who needs their portfolio to “pop” with massive manufacturers. It’s really easy to create a web-based portfolio with Wix, Weebly, Squarespace, Pagecloud or any free web site builder. Everybody ought to be doing it. With a web site, you may publish hi-res photographs, your resume, hyperlinks to your entire social media channels and have your entire media in a single place, which makes it that a lot simpler for model scouts to see your potential. Plus, utilizing your title as a area title provides your portfolio a bit extra skilled credibility, which might be the additional bump you want to make the reduce to your dream model.

Now Go Get After It!

We hope this information provides you the know-how and motivation to get on the market and chase down your wildest inventive ambitions. For us, that’s the entire level…to encourage the world to get on the market and seize life lived at its fullest. Serving to our group develop their abilities in pictures and filmmaking is our MO, and we opened the GoWorx Retailer to additional that mission by offering modern GoPro, Drone and Cell Gear that’s certain to take your content material to the subsequent stage.

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Our Skilled Contributors

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