# Top 21 how to calculate conversion rate

Below are the best information about how to calculate conversion rate voted by readers and compiled and edited by our team, let’s find out

When it comes to the conversion rate, you may think of a religious metric, yet it is one of the easiest ways to assess the advertising campaigns’ effectiveness.

Unlike click-through rate or cost-per-click, conversion rate shows how effective the marketing is at attracting users to do what you want them to do. In general, the higher your conversion rate, the greater your marketing!

In this blog post, we’ll talk about what your conversion rate is, how to calculate conversion rate, and, most importantly, how to boost it.

## What is the Conversion Rate?

The percentage of visitors to your website who complete the desired target (a conversion) out of the total visitors is referred to as the “conversion rate“. A “conversion” could be almost anything depending on your business objectives, but here are a few typical forms of conversions:

• Participating in your online chat
• Signing up for a paying or free subscription (such as a newsletter or a subscription plan)
• Signing up for the web
• Using something (new feature on your software, using your app, for a specified period)
• Actively engaging in some way with your website (repeat visits, time on site, number of pages visited)

There are many other conversion actions that people might perform on a website, but these can give you an idea of what a “conversion” is. In essence, a conversion is a measurable action that moves a prospective buyer one step closer to being a paid customer.

A high conversion rate means that people like what you’re selling and can easily obtain it, which further indicates that your eCommerce business has great web design and marketing campaigns.

## How to Accurately Calculate Conversion Rate

It is actually pretty simple when it comes to how to calculate conversion rates. Simply divide the number of conversions in a given time period by the total number of users who reached the web or landing page and multiply by 100 percent.

Conversion rate = (conversions / total visitors) * 100%

One of the best things about conversion rate is that it can be extremely precise or incredibly broad, depending on how you like to form it. Here are a few different forms of conversion rates to consider, as well as methods for analyzing results based on this data:

• Overall conversion rate (how effectively does the website transform traffic from any source?)
• Page-level conversion rate (which of these pages converts more traffic?)
• Campaign conversion rate (did my targeting adjustments make a difference?)

Obviously, this is just the tip of an iceberg. Conversion rate is an incredible indicator for measuring the efficiency of almost every part of your online marketing. Driving clicks is fantastic, but if those clicks do not result in beneficial action for your company, something needs to be changed.

### #1 Click Conversion Rate

You might be wondering, “But what if the same person converts numerous times?” What impact does this have on my conversion rate? Do I consider it a single conversion or a series of conversions? How to calculate conversion rate then”

Those are all extremely good concerns. Marketers use different phrases to describe each circumstance when dealing with the “total conversions vs converting visitors” issue.

As previously mentioned, the conversion rate is calculated by dividing the number of conversions by the number of visitors. To calculate the proportion of visitors who converted (regardless of how many times they converted), divide the number of visitors who converted by the total number of visitors and multiply by 100 percent. This is often referred to as the “click conversion rate“.

Click conversion rate = (converting visitors / total visitors) * 100%

Since many companies’ conversion rates are nearly equal to their click conversion rate, we’ll concentrate on classic conversion rates in this article. The click conversion rate, on the other hand, can be beneficial since you have a lot of repeat conversions and want to calculate what proportion of your real visitors are converting, so it is not a commonly used indicator. The majority of eCommerce businesses now still have small conversion rates (less than 10%), therefore the click conversion rate is not an optimal indicator.

### #2 Sales conversion rate

You can calculate the sales conversion rate by specifying the “execution of a defined action” as the number of users who finished a transaction.

The sales conversion rate = the number of sales / total number of visitors (*100%).

Example of sales Conversion Rate calculation:

• number of sales = 100
• total visitors = 5.000

Sales Conversion Rate (SCR) = 200/4.000 = 0,05 * 100% = 5,00% SCR

This indicates that 5% of all your visitors make a purchase in your store. This measurement would be useful for particular groups of visitors as well. Visitors from search engines, for example (maybe through a special keyword). This will assist you in determining which marketing efforts were beneficial and which should be modified.

If you’re not familiar with the word “lead,” it’s a way to obtain consumer contact info from someone who might potentially become a customer.

For instance, if anyone signs up for your email but hasn’t bought anything from you, this person has a high likelihood of being a buyer in the longer term and should be nurtured or encouraged at any stage in order to be converted.

By looking at certain figures, you can calculate the lead conversion rate:

### #5 Micro conversion rates

To measure a micro-conversion rate, you must first specify a process and its steps. A simple definition of a sales process is: A simple definition of a sales process is: Click on the item to choose > Put to Cart > Buy > Complete order

By calculating the conversion rate of Basket to buy > finished order you will get the checkout abandonment rate.

Rate of checkout abandonment = number of sales (completed orders) / number of visitors in the checkout (*100%)

If your checkout procedure includes multiple phases, you can calculate a micro-conversion rate per each. So you can figure out if the guests are canceling their orders during the checkout stage.

## How to Optimize Conversion Rate?

Fully understanding what a conversion rate is and how to monitor it is one thing, but then what do you do with all this data? More specifically, how can you increase the conversion rate when you have known how to calculate conversion rate already?

Conversion rate optimization (CRO) is the practice of optimizing your landing page and website to increase conversions from your existing traffic!

The best thing about CRO is that it enables you to make the most out of the traffic you already own. For eg, even if the number of visitors to your blog does not increase, increasing your conversion rate between 1% to 2% nearly doubles your conversions.

Can you see why conversion rate optimization (CRO) is such an impactful part of your online marketing campaign? You are bleeding your money if you are not maximizing your conversion rate.

Consider what you want to see if you go shopping. When you buy online, you can’t touch or try on the items. The best thing you can do is provide a detailed video or photo so that the consumer understands exactly what they are paying for.

### #2 Offer free shipping

Online shoppers often expect a certain standard that they have already experienced in Amazon.

In today’s world, free shipping should be a must! Do you think you can’t provide free shipping? Remember that this is basically a mind trick. If necessary, increase the price of your products to offset shipping expenses.

### #3 Grant limited-time coupon codes

As the coupon code has an expiry date, it will create a sense of urgency. Therefore, shoppers are more likely to complete their orders without being distracted.

### #4 Set a competitive price

If you sell brand-name merchandise just like many other retailers do, you should price your items at or below the average rate in order to get ahead. Make sure to make periodic pricing adjustments to see what works the best.

Also, market the brand to the right demographic, with the appropriate messaging and imagery, and the revenue will increase.

### #5 Adopt cart abandonment software

If you have a high percentage of abandoned carts – that is, someone visits your site, adds an item to the cart, and then exits – abandoned cart software will significantly improve the store conversion rates.

This system is for users who have added products to their shopping cart, registered their email address and other details, but eventually decided to leave your store.

## What If Your Website Receives High Traffic But Still No Conversions?

Creating your own website might be one of the most exciting aspects of your professional career. It’s extremely difficult to throw your blood, sweat, and tears into a website, just to see a lot of traffic but no conversions.

If people are visiting but not purchasing from your website, there must be something wrong with it. Hence, you need to gain insights to improve the situation gradually.

If you are a do-it-yourselfer, there are two major ways to gain insight into your issue: analytics and real-world feedback. When it comes to optimization, Google Analytics can be your closest buddy, but your real-life best friends can also be valuable.

The idea of friends helping to improve your sales is pretty simple: just send your friends to your website and get them to deliver you real, honest feedback regarding your site. Even better if you have mates in marketing or related business background.

• ask their very first impression when landing on the site.
• ask their opinions on as many other things as possible. For example the text, the images, the products, the checkout process, the amount of information, etc.

Google, on the other hand, provides Google Analytics as a free service to anybody who owns a website. It gives you so many insights into how people communicate with your website, which is a must-have for any business owner.

Whenever the need to fix a paid funnel to increase conversions, people often do three things right away:

1. On your landing page, build a heatmap. Look at where users click and where they don’t click. They may often click on an element that does not have a link. This could be a simple fix.
2. Create a scroll map to see when users leave the landing page. Shorten your page to that length and position your best CTA where people drop off. You can see a significant increase in conversions straight away.
3. Analyze user recordings. Nothing beats observing actual consumer activity. What entices people to enter the funnel? Where are they intending to go? Leverage the user’s natural inclinations as far as possible.
4. Run a batch of A/B tests to identify and resolve any issues. Even, for your landing page, test 5-7 different headlines. This will easily result in a 30% improvement in conversions.

This will only take you 1-2 weeks to perform all of these steps and make your improvements live. This may be enough to fix your funnel.

Conclusion

Knowing how to calculate conversion rates and analyzing your various conversion rates will give you lots of valuable insights into what is happening with your design as well as how effective your marketing strategies are. If you’ve identified these problems, it’s time to act and optimize it. Through soliciting feedback, making changes, and comparing your performance, you will undoubtedly increase your conversion rates in no time. Check out our Magento 2 extensions for the best conversion rate optimization of your eCommerce business.

## Top 21 how to calculate conversion rate edit by Top Q&A

### How to Calculate, Track, and Analyze Conversion Rates

• Author: abtasty.com
• Published Date: 04/03/2022
• Review: 4.59 (552 vote)
• Summary: To determine a conversion rate for your website, divide the number of goals achieved in a given time frame by the total number of visitors to …
• Matching search results: Even comparing conversion rates within the same industry is not a fair measurement. Different sites are working with different traffic sources, visitor volume, brand perceptions, UX design and CTAs. It’s easy to get carried away with vanity metrics, …

### How to Calculate Conversion Rate, and Ways eCommerce Businesses can Improve theirs

• Author: theaccountancycloud.com
• Published Date: 12/02/2022
• Review: 4.52 (226 vote)
• Summary: Conversion rate is the number of visitors to your website or store, divided by the number of those that complete your desired goals. For example, if you have …
• Matching search results: Even comparing conversion rates within the same industry is not a fair measurement. Different sites are working with different traffic sources, visitor volume, brand perceptions, UX design and CTAs. It’s easy to get carried away with vanity metrics, …

### Conversion Rate Calculator – GIGACalculator.com

• Author: gigacalculator.com
• Published Date: 03/26/2022
• Review: 4.22 (576 vote)
• Summary: Conversion rate is calculated by dividing the number of events of interest by the number of people in the population of interest. It could be ad clicks by ad …
• Matching search results: Often people want to report on an average increase or decrease (any kind of change) of conversion rate over time. Many think that just taking the arithmetic average is sufficient, but since we are speaking about rate of change of a proportion, you …

### What is Conversion Cost (Formula & Examples) – How to Calculate Conversion Costs?

• Author: ppcexpo.com
• Published Date: 08/29/2022
• Review: 4.05 (460 vote)
• Summary: A conversion rate records the percentage of users who have completed a desired action. Conversion rates are calculated by taking the total number of users who “ …
• Matching search results: It is important to remember that numerous factors affect your conversions. This is true whether you want to find the cost per sale, cost per person watching a video, cost per website view, or something else. For example, previous interactions with …

### What is Conversion rate and how to calculate it | DashThis

• Author: dashthis.com
• Published Date: 01/04/2023
• Review: 3.91 (262 vote)
• Summary: You don’t need a conversion rate calculator! To calculate it, you simply take the total number of conversions and divide it by the number of website …
• Matching search results: It is important to remember that numerous factors affect your conversions. This is true whether you want to find the cost per sale, cost per person watching a video, cost per website view, or something else. For example, previous interactions with …

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### Conversion Rate Optimization (CRO) | Formula + Calculator

• Author: wallstreetprep.com
• Published Date: 07/20/2022
• Review: 3.79 (521 vote)
• Summary: Conversion Rate Formula (CRO) … The conversion rate is calculated by dividing the number of conversions by the total number of visitors. … For example, if an e- …
• Matching search results: As a generalization, above-market conversion rates imply that the current marketing strategy is bringing in the right customers to the site (i.e. attracting the right targets to sell to) and the sales pitch or “message” resonates well with the …

### What is conversion rate and how is it calculated?

• Author: outvio.com
• Published Date: 12/08/2022
• Review: 3.49 (354 vote)
• Summary: To calculate the conversion rate, you must divide the number of times a user performed the desired action by the number of total visits and …
• Matching search results: As a generalization, above-market conversion rates imply that the current marketing strategy is bringing in the right customers to the site (i.e. attracting the right targets to sell to) and the sales pitch or “message” resonates well with the …

### What Is Click-Through Rate (CTR), How To Calculate It (Formula) and How Does It Compare to Conversion Rate

• Author: vwo.com
• Published Date: 03/02/2022
• Review: 3.24 (220 vote)
• Summary: What’s the formula for calculating click-through rates? … To calculate the click-through rate on a paid ad, divide the total number of clicks on …
• Matching search results: However, note that high click-through rates aren’t always a positive sign. If your ad fails to target the right keywords, or your ad copy, landing page, or offering isn’t helpful or relevant to a visitor, you may end up spending a lot of money on …

### What is Conversion Rate? How to Calculate and Improve Your Conversion Rate

• Published Date: 05/25/2022
• Review: 3.14 (244 vote)
• Summary: How Do I Calculate Conversion Rate? … Calculating conversion is actually fairly easy. All you have to do is divide the number of conversions you get in a given …
• Matching search results: To put it simply, your conversion rate is the percentage of visitors to your website or landing page that convert (aka, do what you want them to do). Depending on your business goals, a “conversion” could be almost anything, but here are a few …

### How To Calculate Your Website Or Campaign Conversion Rate

• Author: invespcro.com
• Published Date: 07/14/2022
• Review: 2.83 (169 vote)
• Summary: How To Calculate Conversion Rate The basic conversion rate formula is: Conversion Rate = Total number of conversions / Total number of sessions In a month, …
• Matching search results: The beauty of CRO is to win back the money spent to attract those 1,500 potential customers, getting a higher return for each dollar invested. With the same investment for attracting visitors, but knowing how to address these visitors’ behavior …

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### Website Conversion Rate – KPI Example – Geckoboard

• Author: geckoboard.com
• Published Date: 01/06/2023
• Review: 2.84 (105 vote)
• Summary: Calculating your website conversion rate is straightforward as long as you know what a ‘conversion’ is for your site. Simply divide the number of …
• Matching search results: Broadly defined, the website conversion rate shows the percentage of website visitors that take a desired action on your site. This action converts them from visitors to leads (or customers). The desired action might be downloading an ebook, signing …

### How To Calculate Conversion Rate: The Conversion Rate Formula

• Author: blog.useproof.com
• Published Date: 02/23/2022
• Review: 2.6 (163 vote)
• Summary: Here are 3 conversion rate formulas to use: · Conversion Rate = Total number of conversions / Total number of sessions * 100 · Conversion Rate = Total number of …
• Matching search results: Does your business rely on multiple channels for traffic? I hope so! The channel conversion rate provides a channel-by-channel breakdown of your conversion. It will help you identify differences in performance depending on the Traffic Source — for …

### Conversion Rate Calculator | The Online Advertising Guide

• Published Date: 11/14/2022
• Review: 2.64 (188 vote)
• Summary: We have provided a useful Conversion Rate Calculator below. Use it to work out your Conversion Rate as well as derive the number of clicks and conversions …
• Matching search results: While both of these are valid questions, the first (Unique Page Views) keeps the focus on people. This makes it similar to the “real” conversion rate, and therefore easier to understand. This is important when using non-standardised metrics as …

### How Do You Calculate Conversion Rate?

• Author: mayple.com
• Published Date: 05/03/2022
• Review: 2.54 (166 vote)
• Summary: You can also calculate the conversion rate by taking the number of total conversions from a unique list of visitors divided by the sum of that same unique list …
• Matching search results: Although the conversions themselves may not be coming directly from the unique visitors being reported on, if you check this hybrid conversion rate over a time frame (let’s say once per week on a Monday), you will start to see patterns that will …

### What is a Conversion Rate: definition, formula and benchmarks

• Author: snov.io
• Published Date: 04/28/2022
• Review: 2.43 (127 vote)
• Summary: if you are wondering how to calculate conversion rate, it’s a very easy thing to do – simply divide the number of conversions by the number …
• Matching search results: The easiest way to optimize conversion rate is to use A/B testing. A/B testing helps you experiment by presenting user group A with one version and user group B with another version, then see which performs better, and make changes based on the …

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### Conversion Rate: What Is It & How to Calculate It

• Author: mailchimp.com
• Published Date: 09/05/2022
• Review: 2.35 (121 vote)
• Summary: The formula is: clicks / actions = conversion rate. The higher your conversion, the more successful your online marketing campaign.
• Matching search results: The easiest way to optimize conversion rate is to use A/B testing. A/B testing helps you experiment by presenting user group A with one version and user group B with another version, then see which performs better, and make changes based on the …

### What Is Conversion Rate & How Do You Calculate It?

• Author: searchenginejournal.com
• Published Date: 08/13/2022
• Review: 2.23 (183 vote)
• Summary: “Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be …
• Matching search results: In the case of the traffic you’re sending to the site, you can look at targeting, ad creative, and keywords you’re organically ranking for – the ways that ad targeting and creative provide the first impression or directly funnel traffic into the …

### How to Calculate Conversion Rate on e-Commerce Websites?

• Author: mageplaza.com
• Published Date: 04/22/2022
• Review: 2.02 (198 vote)
• Summary: 3 Steps to calculate the conversion rate · Step 1: Get the number of visitors to your website. · Step 2: Collect the number of conversions. · Step 3: Use the …
• Matching search results: If you are running an e-commerce website, you may care about the final goal – a purchase. However, as a marketing manager or website owner, you cannot look only at a big picture, try to break down this “macro” goal into some “micro” goal and improve …

### How to Calculate, and Improve, Your Sales Conversion Rate

• Author: toucantoco.com
• Published Date: 05/31/2022
• Review: 2.07 (198 vote)
• Summary: You can calculate your sales conversion rate by dividing the number of leads that are converted into sales by the number of qualified leads your team has …
• Matching search results: The sales conversion rate is an important sales metric that helps sales managers and executives to measure the effectiveness of their sales team at converting leads into new customers. Sales conversion rates are an important KPI that helps to align …

### Conversion Rate Formula: How To Calculate Conversion Rate for Website

• Author: optinmonster.com
• Published Date: 06/04/2022
• Review: 1.85 (99 vote)
• Summary: How to calculate conversion rate is fairly easy at the basic level. Just plug your numbers into the conversion rate formula, and you’ll get your …
• Matching search results: Conversion Analytics also tracks the referral pages for each optin campaign, allowing you to monitor individual pages to see which ones are driving the most conversions. Plus, you’ll also have access to user-agent data, so you’ll be able to increase …

### How To Calculate Sales Conversion Rate And Improve It

• Author: commbox.io
• Published Date: 12/02/2022
• Review: 1.8 (69 vote)
• Summary: Calculating the Sales Conversion Rate is easy. All you have to do is divide the number of sales on your online platform by total leads. For percentage, further, …
• Matching search results: The Sales Conversion Rate metric refers to the assessment of your sales team’s efficiency to convert new leads into customers. It proves to be a vital metric to align your marketing and sales team as both teams utilize it to determine quality leads. …

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